We have compiled our 5 top tips to get you on your way
We all know in a more visual world that photographs are integral to show off what you do, what you sell, and how you sell it. With social media at the forefront of online marketing it is essential that you get those photos right.
1 – Get the right device
Independent businesses are often budgeting at all times and do not have cash available to hire a professional photographer or buy an overpriced DSLR camera. Luckily the standard of phone cameras have improved dramatically in recent years allowing for small businesses to create amazing photographs for a fraction of the price. iPhones aren’t cheap… We get that but investing in a phone with Portrait Mode is an absolute must and is the cheapest option. The iPhone 7 Plus is probably the most cost effective device on the market at present. The Portrait Mode setting uses two cameras to put a focus on the subject and blur out the background. As you can see from our feature image.
2 – Get the light right
The first commandment in the photography handbook when setting up a shoot is using the right light. The best option is always natural light. Natural light brings out the best of any camera, any product or any subject. If you are looking to photograph your products wait for an overcast day (lucky for us northern folks as we get these quite often). Overcast days will stop glare on the camera which creates a strange flash on your images. We always suggest going outdoors and taking photos. If you do opt for indoors make sure you set up your subject directly near a window. Our final note is under no circumstance take your photographs indoors in unnatural light. Any photos taken in this situation will look grainy and be masked with an orange glow.
3 – Get the right location
When taking snaps of your products try and find a location that matches your brand and the message you are trying to convey. Be creative and always remember to think about the colours and placement of other items in the shot. You can always add to the area to either pull focus to your product or to add to the theme. Finding a location should be carefully considered because where you take the photo is just as important as thing you are taking a the photo of.
4 – Get to know your device
Whatever device you are using do the research on what capabilities the camera has. On the iPhone and many other camera phones there is a grid option that helps split the shot into thirds. With the grid it helps the user split the shot into different sections so that you can put focus into certain areas. Another thing to consider is the focus slider. Wherever you are choosing to put focus tap that area and the camera itself will try to navigate the correct light. You can then proceed to slide the focus slider so that the light will change. There are many other features that are available so do make sure you find out what your cameras potential is.
5 – Get the edit right
Editing photos is a skill of its own. We always go by the policy less is more when it comes to editing photos. Sometimes the best way to get it right is not using the predetermined filters and coming up with your own style. If you do use one of the filters make sure that all your photos use the same filter. There is nothing worse than a mismatch of filters and styles in a single selection of photos.
Author: Shaun Freeman